CAPTURE CONSUMERS AT THE POINT OF PURCHASE

BEST NEW TITLE

An American Hero Loves America's Pastime -- Covert Agent Follows Dream to Play Baseball in New Novel (The Spy Who Loved Baseball)

Out of SARASOTA, Fla.

Billy and a secret team of agents make several covert trips into Cuba during the next six years to track Fidel Castro's revolutionary new government. All the while, he is consumed by his desire to play ball, and when he is not on assignment, takes every opportunity to try out for professional teams. His persistence pays off when he is signed to a minor league contract by the Boston Red Sox.


BEST MADE UP WORD

Editors note: apparently, if you say it twice, it's as good as printed in next year's American Heritage.

Out of CERRITOS, Calif.

Mass Connections distributed the chewing gum for the 5th Annual Dubble Bubble Bubble Blowing Contest, executing over 3,000 bubble blowing contests in Wal-Mart Stores across the U.S., all on the same day. "You and your team have made the entire Retailtainment event process 'turnkey' from planning through execution. In-store sampling and Retailtainment events are a great avenue to capture consumers at the point of purchase, generate excitement about the product, and influence their decision through sampling."