WOMAN/PERSON FINALLY RECOGNIZED

BEST HEADLINE

Out of IRVINE, Calif.

Association for Women in Technology Recognizes Industry Professionals as "Woman/Person of The Month"

Editors note: Although this Orange County group certainly wouldn't welcome the similarity, the title is eerily reminiscent of Vaginal American.
Further, upon reading the press release with the above headline, E. Colleague has decided to switch from yearning to be "Director of Timing and Frequency" to being "Woman/Person."

BEST EVIDENCE OF ONLINE CHATTER FIGHTING EVIL

Out of NEW YORK

Online Word-of-Mouth Turned Controversial Trans Fats Lawsuit Against Kraft Into Major Food Industry PR Crisis

Editors note: Note the "influential participants" mentioned in the following excerpt. Editors var. are among that illustrious group, although the buzz we have been creating concerning the subversion of family values by the PR industry has yet to crest. We suspect that revolution will be televised.

"The controversy over trans fats is a seminal case of the dramatic role that online communities and their influential participants play during industry crises," said Jonathan Carson, president and CEO of BuzzMetrics. "Online word-of-mouth enabled a lawsuit against one company to shift into a major food-industry policy and public relations crisis, with erratic targeting of numerous other companies. Not surprisingly, much of the consumer-generated information and targeting was misinformed or false. It will be interesting to see what other companies will be drawn into the fray as the new trans fats lawsuit against McDonald's heats up."