BLUE, MOSTLY BLUE, BROWN, OR MOSTLY BROWN
CREEPIEST NEW SUITE OF PRODUCTS
OUT OF SARASOTA, Fla.
HEADLINE: DNAPrint Expands Forensic Service Offerings with Mitochondrial DNA Testing and Y-Chromosome Testing
Eds. Var. Note: We aren't actually totally creeped out by the fact that these tests exist, but that they are marketed under the catchy names is a little disconcerting. This release prompted the predictable discussion about why, in an age of BioGeographical(tm) Forensic Reports, we still suffer hang-overs, pre-menstrual bloating, and hair implants.
The DNAWitness(tm) product suite now includes:
EuroWitness(tm) 1.0 -- Tests crime scene DNA to determine more specific geographic origins if the test sample ancestry is 50 percent or more Indo-European.
Retinome(tm) -- A predictive test for individual eye color from DNA. Retinome predicts eye cooler if the sample is 50 percent or greater European ancestry as to whether eye color is blue, mostly blue, brown or mostly brown.
DNAWitness-Y -- A new Y-chromosome test that determines the direct paternal ancestral lineage from the male sex chromosome. DNAWitness-Y can be used as an identification tool in cases where a mixture of male and female samples exists.
DNAWitness-Mito -- A new mitochondrial DNA test that examines ancestral lineages along the maternal line. DNAWitness-Mito can be used as an identification tool when other DNA testing fails to yield results or the DNA sample is too deteriorated.
8 Comments:
Editors Var.! After mine own heart. Welcome back.
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Could you explain more about how this is creepy? Thanks!
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nusapiens, we are creeped out by slugs too, if that helps explain our woogy reaction. But, as we said, the clever spellings (EuroWitness?) seem incongruous with a testing product of such serious nature. There are new crowd control weapons marketed toward police departments that also creep us out, like "Hornet's Nest."
Interesting. So do you mean that part of the creepiness is the potential "Big Brother" applications of these products?
How do you feel about these products as consumer products ("find out what races you are") versus as a forensic tool ("generate a suspect's physical profile from DNA")?
Big Brother? You are coming up with this all by your lonesome nusapiens. Marketing/consumer research? Let us know your blog searching string ours are obsolete and ineffective.
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