FINGERPRINT SYSTEMS CAN LEAVE RESIDUE

NEW PATENT AWARDED

Eds. Note: Half of us, after reading the latest from Luminetx, have decided to apply for patents on our spit. The other half of us are charge with coming up with a ProductName(TM). Preliminary musings: "SpitSpatMine(R), extremely me" or "MYspittleME(tm), the avant-garde solution to my self in times of myself"

Out of MEMPHIS, Tenn.

Luminetx Corporation, a leading developer and marketer of bioscience technologies, including its patented infra-red vein-imaging system, VeinViewer(TM), announced today that it has acquired the patent for biometric identification of individuals through the use of subcu-taneous vein patterns.

"The need for effective, repeatable biometric technologies has increased dur-ing our war on terror and the recent plague of identity thefts," says Jim Phil-lips, CEO of Luminetx. "Vein pattern biometrics presents many advantages over outdated biometric methods." Phillips goes on to explain that fingerprint sys-tems can leave residue that can be lifted with scotch tape; hand geometry sys-tems require physical contact -- spreading bacteria and viruses between users; and iris scanning systems have been compromised by laser-printed images of a person's iris. "Vein-pattern biometric technologies require little physical con-tact, are unique to each user and are fast and easy to use," he says.

LEVERAGE CUSTOMER CONVERSATIONS

LATEST AND GREATEST EVIDENCE OF THE PR/MARKETING INDUSTRIAL COMPLEX

Eds. Note: We have long adhered to the conviction that a segment (larger than we are comfortable with) of the US economy would fail if suddenly the curtain were drawn and the "brand" turns out to be a pathetic little gnome lining the coffers of the new aged delusional.

Out of BRISBANE, Calif.

Informative Launches New Brand Advocacy Solutions to Leverage Highly Influential Consumers and Drive Business Results

Informative, Inc., the leading provider of patented adaptive conversation technology and marketing intelligence services, today announced the introduction of new brand advocacy solutions.

RENOWNED FLAVOROLOGIST

LONGEST HEADLINE OF LATE

Eds. Note: We were also taken by the lead sentence: "Flavor seekers, one of the fastest growing consumer segments..." Sometimes we make things up too, and label said things as "deliverables." Everybody buys it. Everybody wants it.

Out of LOUISVILLE, KY

HEADLINE: You Are What You Eat? Think Twice America, Your Flavor Preference Says a Lot More About Your Personality Than You Know;
KFC Is First QSR to Tap Surging Nationwide Interest in Flavor-On-Demand With In-troduction of KFC(R) Flavor Station Renowned Taste and Smell Expert, Alan R. Hirsch, Reveals Surprising Results From New KFC Flavor Study Correlating Flavor Preference and Personality; Could Flavor Be the Key to Career Success and Better Relationships?