BEST RELEASE ON A YAWNER OF A SUBJECT
Editors note: (no, editors is not possessive, we are many) The following release is a prime example of silky smooth yet enthusiastic press release writing. Were it not for the 'Every Time, Everywhere' we wouldn't have read further. In general, a phrase like 'SEI CMM Level 5' promises a poorly written ESL list with too many specs.
Out of FREMONT, Calif.
HEADLINE: Sierra Atlantic -- a SEI CMM Level 5 Company;
Ensuring Customer Value -- Every Time, Everywhere
blah blah.. SEI CMM Level 5 assessment is the highest degree of optimization. It signifies that the company is on the journey of continuous process improvement.
blah blah...Sierra Atlantic's NShore(TM) supports multi-shore (onshore, onshore-offshore, near-shore and offshore) models of project execution.
We love that sentence!
With over 300 highly satisfied customers since 1993, Sierra Atlantic is headquartered in Silicon Valley with offices in Chicago, New York, London, India, Malaysia and Singapore.
GIVING UP THE SECRET OF OUR PAYCHECKS
Editors note: If this kind of thing gets out too far, we will no longer be able to pretend to work extra hours to pad our checks. We are a little worried we will have to turn to disability fraud to cover the potential gap.
Out of PALM BEACH GARDENS, FL
Proudfoot Consulting announced today the findings of its annual productivity study, which shows that the historically high productivity rating achieved by the U.S. compared to other countries is driven by longer work hours, not greater efficiency.
According to Proudfoot Consulting's study, entitled "Managing for Mediocrity," the U.S. is tied with Germany for most efficient labor force, with 64% of available time spent productively. However, when the longer American work day and shorter annual vacation time is factored in, U.S. productivity lags behind Germany and France. Measured as Gross Domestic Product (GDP) per actual hours worked, France is the most productive country.